BADDIE ESSENTIALS

MEET MICHELLE JESSUP

Michelle Jessup is a creative and a model, and the Founder & CEO of Baddie Essentials. She leads the company’s overall vision, brand strategy, and growth while leveraging her experience in content creation, modeling, and creative direction to also shape Baddie Essentials’ visual identity and consumer experience.

Young woman with long black hair wearing a pink top, seated in a luxury car with beige leather interior.
Pink bold retro logo for Baddie Essentials brand on white background.

Owner and Founder of BE

WHAT IS BE?
Hand holding a bamboo Baddies cosmetic tube, wearing a black square watch with gray sleeve visible.
Woman with pink eyeshadow and black nails holds a compact mirror reflecting her bold makeup look.

 

Baddie Essentials is a beauty tech brand that simplifies makeup for beauty consumers with innovative, tech-driven, and sustainable beauty solutions.

 

Hands with red nails hold open a white Baddie brand compact case containing false eyelashes.
Woman with braids holding pink Baddie Experience boxes against a pink background with red nails and tattoos.
A Black woman with braids, red nails, tattoos, and gold jewelry poses gracefully with hands framing her face.
Young woman with curly hair holds two lip glosses while wearing bold red lipstick, posing playfully.
Close-up of a pink lip gloss applicator dripping shiny, glittery pink gloss into an open cosmetic jar.
Baddie Essentials pink translucent compact makeup container on a soft lit surface.
Close-up portrait of a young Black woman with glossy lips puckered for a kiss, eyes closed, with curly hair.
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